Never hide uncertainty behind one number.
Wholesale and retail/end-user values are ranges. Different buyer types and time horizons create materially different outcomes.
Domain Valuation Methodology
Evidence before confidence.
DOMALYST is designed to make uncertainty visible. A useful decision can be “do nothing” when the evidence does not justify action.
Confidence describes evidence quality.
Confidence depends on source coverage, freshness, comparable relevance, data conflicts and unknowns. It is not a probability of sale.
Every recommendation needs traceable signals.
Technical registration data, comparable sales, demand, TLD structure, buyer intent, inquiry history and portfolio context are separated rather than blended into a black box.
Missing evidence stays missing.
Unknown acquisition price, offers, inquiries or buyer demand are never silently converted to zero. That prevents false precision and bad portfolio decisions.
Context changes the decision.
A domain may be rational at one acquisition price and irrational at another. Max bid, renewal exposure and target return must be explicit.
Recommendations are not inventory marketing.
Partner and referral revenue must not change the recommendation. DOMALYST may conclude BUY, HOLD, DROP, PASS or DO NOTHING.
Domain appraisal questions
How should a domain valuation be interpreted?
A valuation is decision support, not a guaranteed sale price. The useful question is not only “what number did the tool show?” but “what evidence supports this range, for which buyer and under what scenario?”
Can a domain appraisal be exact?
No automated appraisal can know the exact price a future buyer will pay. Domain names are unique assets, and sale outcomes depend on buyer fit, timing, negotiation and market conditions.
What are comparable domain sales?
Comparable sales are observed transactions for sufficiently similar domains. Relevance matters: extension, word structure, length, category, buyer type and sale venue can all change how useful a comparable is.
Wholesale vs end-user value
Wholesale value reflects investor-to-investor liquidity and faster resale expectations. End-user value reflects a buyer who wants the domain for a specific business or brand. These scenarios should not be collapsed into one number.
What does liquidity mean?
Liquidity describes how easily an asset may convert to cash under a stated scenario. A high theoretical end-user value does not automatically mean a domain is liquid.
Why does renewal cost matter?
Holding cost compounds across a portfolio. A domain can be attractive in isolation yet become irrational to keep when renewal cost and opportunity cost are considered together.
Why show Unknown?
Because a missing signal is not evidence of zero demand, zero value or zero risk. Keeping unknowns explicit prevents false certainty from becoming a bad decision.
Decision economics
From valuation evidence to capital discipline.
Evidence and valuation context inform the scenario. Financial tools then answer what the scenario means for a decision.
Max Bid
Discount an explicit future exit and carrying costs back to a rational acquisition ceiling at your required annual return.
Open Max Bid →ROI
Measure profit, simple ROI, annualized return and break-even sale price from explicit acquisition, holding and exit cash flows.
Open ROI Calculator →